iPhone 14 Will Be Main Product at Apple Event in This September

That means Apple will have to fight harder to win the hearts of consumers. Over the past few years, the Tim Cook-led company has recorded its biggest revenue and profits every holiday shopping season, largely due to the popularity of the 2021 iPhone 13 and 2020 iPhone 12.

Previously, CEO Tim Cook said high-end cameras, long battery life and good software as reasons people continue to choose the iPhone, as quoted from the CNET website on Monday, August 29, 2022.

But he also said that 5G, the super-fast wireless technology that Apple started using two years ago, is likely to encourage more people to upgrade their iPhones.