- Misrohatun Hasanah
VIVA – A smartphone is one of the trends favored by the public. Enters 2023, the smartphone is also increasingly developed in terms of features, design, and others. One is POCO. This brand has succeeded in creating smartphones with advanced performance that will always be maintained in the following years.
"Since its existence, Poco has presented smartphones with extreme performance that characterizes this brand," said Poco Indonesia's Head of Marketing, Andi Renreng, in a virtual press conference, on Monday, January 3, 2023.
Head of Marketing Poco Indonesia, Andi Renreng.
- Misrohatun Hasanah
Furthermore, Andi Renreng said that with the maturation of supporting industries, such as mobile gaming and 5G networks and the increasingly embedded smartphones with lifestyle.
Smartphone trends in 2023 will not be far from the need for extreme performance, connection to 5G networks, and always-on smartphone use.
1. Extreme performance
The ability of smartphones to run heavy workloads smoothly is the main thing that users are interested in. An easy example is the use of mobile gaming. e-Sports is the most important in Asia’s gaming industry. Asian gamers actively playing or competing in esports games.
According to a report by Niko Partners, there are 290.2 million active mobile gamers and 90 percent of them play e-Sports games or compete in some form of electronic sports. By 2023, total revenue from the mobile gaming industry in Asia is predicted to reach US$5.2 billion.
By that year, mobile gaming will no longer be just a game or sport, but also an entertainment. Young people want to be able to play mobile games following their role models in e-Sports clubs. The effect will require smartphones with extreme performance capabilities.
2. 5G Smartphone is gaining popularity
Peluncuran Poco M5 dan Poco M5s di Jakarta, Selasa, 8 November 2022.
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5G capabilities will be increasingly needed by users as 5G network coverage grows in cities in Indonesia. Coupled with the increasingly affordable 5G-enabled chipsets that are now available for mid-to-low-end smartphones.
According to DIGITIMES Research, by 2023 5G smartphone shipments are expected to grow by more than 20 percent and will be largely driven by markets outside China even though the Chinese market is slowly recovering from the current economic downturn.
Markets outside China are expected to account for more than 70 percent of global 5G smartphone shipments for this year.
3. Recharge will be faster
Recharging a smartphone battery will be a crucial factor for users in choosing a smartphone. Fast and safe charging options in flagship-class smartphones will increasingly penetrate the mid-segment.
For example, in recent years, 67-Watt chargers, which were previously only available in the flagship class, are now available in the mid-high class such as the Poco X3 GT. Then, the time and extreme performance needs of a smartphone will increase which impacts the greater power usage of the smartphone.
So, there will be an increasing need for faster recharging power. And eventually higher charger power will come to the mid-range segment.
