Valentine's Day: Explanation of Why Chocolate Being Important Gift
- U-Report
Giving chocolate on Valentine's Day proved just as popular in the United States as it was in Britain. Hershey's introduced it is petite, romantically named Hershey's Kisses in 1907, and the iconic yellow Whitman's Sampler debuted in 1912. Whitman even turned to movie stars like Jeanne Crain and Elizabeth Taylor to promote their sweet treats.
Meanwhile, chocolatier Russell Stover began marketing their distinctive line of heart-shaped boxes, which to this day include the petite "Red Foil Heart" and the lace-covered "Secret Lace Heart” across the Midwest in the 1920s before expanding to be the number-one boxed-chocolate brand in the United States.
Valentine's Day chocolates make big sales
If history is any predictor, chocolate will outperform cards and flowers this Valentine's Day, as it always does. According to data collected by Nielsen, Valentine's Day sweets generated sales of $695 million in 2017 and chocolate played a major role. In fact, Americans spend $11 billion on chocolate throughout the year.
So, when it comes time to show those people who make you feel warm and fuzzy how much they mean to you, there's a good chance you'll say it with chocolate. And if anything, you're just honoring a very sweet, ancient tradition.
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