Knowing the Hidden Meanings Behind Christmas Colors

However, Sundblom’s instead depicted a fat and jolly man with red robes set in front of a green background (while holding a bottle of Coke of course).

These new advertisements were so successful that Coca-Cola continued working with Sundblom for decades after his initial 1931 advertisement.

After a while, this depiction became the standard for ‘Old St. Nicholas’ and eventually solidified the use of red and green colors during this festive season in the United States.