- www.autoevolution.com
Jakarta – Project Titan, which began in 2014, is Apple's ambitious plan to enter the electric car market. Apple recruited experts from the automotive and technology industries to develop advanced and innovative cars.
Apple's electric car project is predicted to feature advanced capabilities such as voice navigation, autopilot systems, and luxurious interior design.
The tech company is also reportedly aiming to develop its own battery for the car, featuring technology that is more durable and efficient.
However, the Project Titan has faced several challenges over the years. One of the main hurdles is Apple's difficulty in developing safe and reliable autopilot technology.
Konsep mobil listrik Apple
- Mirror
Additionally, Apple has grappled with high costs and stiff competition from other automotive companies.
In 2019, Apple was reported to have revised its car launch target from 2020 to 2024. But now, Apple is said to have canceled the project after a decade of development.
The team involved in the project has been instructed to cease operations and will be disbanded. Recently, Apple's CEO Tim Cook was reported to be uncertain about the project's prospects and decided to cancel it.
This decision has been welcomed positively by investors, who see it as a prudent move to conserve resources and focus on Apple's core business.
Some employees involved in the Titan project will be laid off, but most will be reassigned to other projects at Apple, particularly in the field of artificial intelligence.
The cancellation of the Titan project deals a severe blow to Apple's ambition to enter the electric car market.
However, Apple still has a lot of opportunities to thrive in other areas, such as augmented reality and virtual reality.
