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VIVA – The Ministry of Tourism and Creative Economy (Kemenparekraf) through the Deputy for Industry and Investment held meetings in the United Kingdom and the Netherlands to strengthen the capacity of Indonesian restaurants in these countries.
The meetings, which took place on May 21 and 23, 2023 respectively, were held to obtain funding to support the Indonesia Spice Up The World (ISUTW) program.
Deputy for Industry and Investment at the Ministry of Tourism and Creative Economy Rizki Handayani said in a statement here on Wednesday that collaboration from various parties is needed to succeed the ISUTW program.
"The ISUTW program is a collaborative program that requires collaboration from all parties. The government will act as a facilitator and regulator and focus on implementing ISUTW program support that is right on target, right on benefits and right on time," Handayani explained.
Ilustrasi : keadaan bisnis restoran dikala PSBB
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The government's priority program aims to promote Indonesian cuisine to achieve an export value of US$2 billion (nearly IDR 29.8 trillion) and activate 4,000 Indonesian restaurants abroad by the end of 2024.
The series of activities at the meeting included the preparation of a financing list, the introduction of integrated business operations technology with PT ESB, and the inauguration of the Orient Express culinary business in London.
In addition, there was a discussion session with the theme of encouraging the Netherlands as the center of Indonesian cuisine in Europe and discussions with stakeholders and the Indonesian diaspora in London and The Hague related to the Indonesian spice market in the two countries to encourage exports of Indonesian spices to the European market.
Handayani added that all aspirations and inputs will be recorded and then discussed with stakeholders in Indonesia to find solutions to challenges and follow-up support for the ISUTW program.
One of the challenges faced by Indonesian culinary businesses abroad is the difficulty of accessing financing in business development, due to the lack of understanding related to financial literacy.
To overcome these challenges, Kemenparekraf through the Directorate of Access to Financing will facilitate Indonesian restaurant businesses and provide structured and massive assistance.
The facilitation aims to enable business activities to develop and be ready to obtain financing from potential investors and increase exports for Indonesian spice businesses.
Currently, one of the programs launched by Kemenparekraf to develop Indonesian culinary businesses abroad is the Indonesian Restaurant Fundraising (IndoStar) financing access assistance.
The program collaborates with Bank Negara Indonesia (BNI), Bizhare, and MBN Consulting through banking financing sources, fundraising schemes, investments from large businesses, family or corporate offices, and venture capital/private equity.
In addition, there are briefings and guidance related to business, financial, and investment planning for culinary entrepreneurs who register for the program.
